profile

Robert Weller

Content Strategist & Lecturer / MBA Student

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PostsAbout

Hi, I'm Robert!

Many people know me as:

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📗 Author of the German book “Content Design”, a bestseller on content strategy and the (mainly visual) design of digital content.

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🎯 Founder of toushenne.de, one of Germany's best marketing blogs (according to HubSpot).

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🎤 Speaker at industry events, such as the growth marketing SUMMIT, Acrolinx Content Connections and Kaunas SUPERNOVA.

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But these are all just labels to roughly categorise me, and not what defines me as a person. So let me tell you a bit more about me, my work and my motivation and, above all, why this might be relevant to you.

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I am on a mission to describe the complex and dynamic reality of content in such a precise, understandable and catchy way that everyone can understand it. Content design is at the centre of my work as I am convinced that it is critical for success.

I am currently pursuing this goal in my role as Principal Content Strategist at konversionsKRAFT, a leading consultancy for digital growth strategies in Europe, as well as a freelance content writer for companies such as Adobe, Searchmetrics and HubSpot (mostly in German, but there will be more English work coming soon).